A maxim in crisis management is that you should control the dialogue. It is better to leap out in front rather than be reactive to questions and probing which often leads to the deer caught in headilghts phenomenon.
What is not said quite so often is that a quick response must be an intelligent response that is backed up by facts and knowledge. Which brings us to the Obama Administration. Early in his term President Obama held a press conference and was asked why it took him a couple of days before he made a statement on AIG bonuses. He gave the CNN reporter an icy stare and stated that he liked to know what he was talking about before he made public statements. Bravo I thought.